The Creative Process

Have you ever found yourself tasked with creating a logo, be it for personal use, a business endeavour, or as a standout element on a flyer?

Design has always held a special place in my heart – I'm fascinated by all its facets, especially the creative journey it entails.

When I set out to establish Get Fit For Life, a significant part of the journey was crafting our online presence. This encompassed developing a website, an engaging e-newsletter, a style guide, and, of course, designing a logo or emblematic mark.

In the spirit of transparency, I'm excited to share the evolution of my logo – from initial sketches to a gallery showcasing a small selection of the designs that emerged during this creative process.

Speaking of creativity, it's fascinating how even during Pilates, movement can take unexpected, whimsical turns. Movement should be a canvas for creativity, adding an element of fun(ction) and playfulness to exercise.